The goal of ASO & influence factors of ASO:

The result of ASO is that your app will be found easily by your customers who have interests in your app, and they will provide you assurance that they will no longer need to install other apps. Following 5 factors are the details of the goal of ASO:

  • find the targeted users
  • improve the value of your app
  • increase the coverage rate of app keywords
  • increase the search ranking of app keywords
  • Boost app ranking and get more installs

The influence factors of ASO:

When app owners promote an app, there are many factors affecting the results. We should be clear on these elements and find a appropriate method to optimize your app:

(1) the name of app: an attractive app name is the first thing that you should think about, if you add an appealing subtitle in your app, the value of your app will be increased accordingly.

(2) the icon of app: the app icon should be combined with the characteristics of app features. You can imitate the icons of competitors and design a special icon for your app.

(3) the description of app: the keywords of description are likely to be shown at the results of search engine. Therefore, you should embedded main target keywords subtly in description. Also, the first few lines are very important to attract audiences to read more information of your app.

(4) the keywords: it is self-evident that creating some appropriate keywords is significant for app promotion.If the ranking of keywords improved, the installs of your app would be increased, too.

(5) the screenshots of app: although almost no one will be reading the content of the app description, but certainly someone will see screenshots of your app. The first two screenshots is the key to catch the attention of audiences. If the screenshots are not attractive enough, it is more likely to lose many potential users.

(6) the reviews and ratings: the responses of users include many useful information of your app, which can reveal the weakness of your app so that you can optimize your app according to these feedback. You can get positive reviews by inviting your friends to leave and buy app reviews from a reliable app reviews provider.

(7) the keywords search installs: there is a certain relation between keywords search installs and ASO, but it doesn’t means that more installs is acceptable, you must control the quantity of it.