Social Media Marketing (SMM) Service
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons — or promoting activity through social media by updating statuses or tweets, or blog posts.
- Engaging with users & social influencers to promote organic growth, improve organic discovery & expand social reach.
- Researching target markets, establishing audience profiles, measuring social analytics & developing content marketing campaigns to draw engagement.
- Writing copy for posts, advertisements, profile pages & comments, while maintaining a consistent brand voice across channels.
- Designing graphics, images, logos, headers, icons, post content, online videos, memes, GIFs & image galleries.
- Enhanced brand presence
- Higher keyword placements
- More website traffic
- Wider outreach & gained response from target audience
- Received photo entries on specific topics of interest
- More registrants / participants for the contest
Our social media services have helped clients:
- increase website traffic
- generate leads
- obtain more social shares on their content
- expand brand reach and awareness
- build up social communities
- target their ideal demographic more efficiently
- create meaningful relationships with customers
- gain a better understanding of their audience