Black Hat SEO refers to techniques & strategies used to get higher Search Ranking & Breaking Search Engine Rules. Black Hat SEO focuses on only search engines & not so much a human audience. Black Hat SEO is typically used by those who are looking for a quick return on their site, rather than a long term investment on their site. Some techniques used in black hat SEO include: Keyword Stuffing, Link Farming, Hidden Texts & links, Blog Content Spamming.
White Hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in White Hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, back linking, link building as well as writing content for human readers. Those who use White Hat SEO expect to make a long-term investment on their website, as the results last a long time.
This year has been a turbulent one for SEO. Many updates by search engines, both announced and unannounced, have hit website owners in a short amount of time.
You may be asking: What works, now? What’s the safest way to invest your marketing dollar for both short-term and long-term growth of your website?
The answer is the last one some people would have expected a few years ago: white hat SEO.
In this article, you’re going to learn what white hat means in the modern age, what makes it important, and the 9 most important white hat SEO techniques that are going to matter now and in the future.