Apps are becoming the dominant form of digital interaction. The customers in today’s world are on the move and they’re using mobile application platforms to get there. Whether they use mobile phones, tablets or other smart mobile devices – they have all the information they need. That’s why mobile apps are so much important in today’s business environment.
Why your business needs a mobile app?
This is the first question that you should ask yourself before deciding whether you need a mobile app or not for your business. Business apps are not always for selling products or solutions. Keep this thing in mind. You can use afor various purposes. If you are into retail business, a mobile app can be very helpful for sales. If you are into telecom business, an app can be helpful for customer engagement & support. An app can help your users understand your offerings and benefits more. We can owners to increase their sales. Now day’s customers prefer apps over a website. The days are gone when users used to search websites for information. They need everything personalized and fast. Users prefer to download the mobile app and perform all the activities through those apps. They need access to information whenever they want. Companies have understood this and started marketing apps for business, as the popularity of app using is increasing. There are various reasons why customers prefer apps over a website.
Let’s highlight some of the key points:
- Increase your visibility
- Helps to Establish Brand Value in the Market
- Provide Value to Your Customers
- Increase sales
- Boost Profits
- Act As Social Platform
How businesses use mobile apps
Mobile apps can help business owners:
- provide customer service (e.g. banking or transaction apps)
- add value (e.g. apps that enhance customer relationships or experiences)
- make money (e.g. selling apps based on the business’ intellectual property)
- do their business (e.g. tools for frontline or remote workers to access customer databases, fill in timesheets or manage inventory).
A mobile app should solve a problem for a business or a customer. Ideally it will allow them to do something on the move rather than on their computer or in person. An example is a sales reps using an app on their smartphone to submit orders or perform stocktakes in-store, or a tourist using an app to book the closest hotel room.
Developing mobile apps
To date, most business development of mobile apps has been larger firms like banks. However, smaller enterprises are starting to see the potential and to generate apps for sale or distribution.
Some example of apps developed by businesses include:
- a wedding planner app developed by an event planner to help clients keep track of their plans
- a literary guide to Melbourne developed for sale by a local writer working with a guide app development specialist
- an app to help customers design modular furniture to their own specifications, developed by a furniture maker.
Businesses can make money from apps by:
- selling the app
- selling a premium version to people who want to upgrade from a limited free version of the app
- selling advertising or listings on an app – for example, an event planning app might include supplier listings who pay to be included.
Some apps never generate a direct financial return but bring other benefits such as increased loyalty or better customer service.